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At the Milwaukee Radio Alliance, we think it’s important to celebrate the local businesses in our area – because WE are local, TOO!

Supporting local businesses fosters economic growth and strengthens the fabric of our communities. That’s why we’re rolling out a new initiative called LOVE LOCAL, helping the local guys foster connections with neighbors, fans & listeners.

Who we are

Milwaukee Radio Alliance

The Milwaukee Radio Alliance is a local, independently-owned company, owned in part by the Green Bay Packer and NFL Hall-of-Famer, Willie Davis’ family. Milwaukee Radio Alliance thinks it’s important to celebrate local businesses and help grow their relationships with neighbors right in our communities!


WLDB-FM is B93.3 — Milwaukee’s Feel Good Radio Station.

WZTI-AM is FONZ-AM — The Pop, Soul and Rock ‘N Roll of Milwaukee.

WLUM-FM is FM102/1 — Sounds Different. Milwaukee’s Alternative.

Why Local?!

– Our goal is to focus on Community

– Bring visibility to Local Businesses and their story

– Personally, born and raised in this community and grateful, want to give back

-We are Independently owned and locally programmed.  Our workers live, work and play right here!

— Colleen Valkoun, President and General Manager, Milwaukee Radio Alliance