At the Milwaukee Radio Alliance, we think it’s important to celebrate the local businesses in our area – because WE are local, TOO!
Supporting local businesses fosters economic growth and strengthens the fabric of our communities. That’s why we’re rolling out a new initiative called LOVE LOCAL, helping the local guys foster connections with neighbors, fans & listeners.

Who we are
Milwaukee Radio Alliance
The Milwaukee Radio Alliance is a local, independently-owned company, owned in part by the Green Bay Packer and NFL Hall-of-Famer, Willie Davis’ family. Milwaukee Radio Alliance thinks it’s important to celebrate local businesses and help grow their relationships with neighbors right in our communities!

Why Local?!
– Our goal is to focus on Community
– Bring visibility to Local Businesses and their story
– Personally, born and raised in this community and grateful, want to give back
-We are Independently owned and locally programmed. Our workers live, work and play right here!
— Colleen Valkoun, President and General Manager, Milwaukee Radio Alliance




